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Sports and Risk Management
Brand Identity in Sport jacket

Brand Identity in Sport

by Jason W. Lee, Susan Westcott Alessandri2018, 154 pp, paper, ISBN: 978-1-5310-0009-7 $28.00 2018 Teacher's Manual forthcomingAvailable on Kindle

Branded jacket

Branded: Branding in Sport Business, Second Edition

Edited by: Jason W. Lee2018, 392 pp, paper, ISBN: 978-1-61163-028-2 $47.00 Available on Kindle
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