| Brand Identity in Sportby Jason W. Lee, Susan Westcott Alessandri2018, 154 pp, paper, ISBN: 978-1-5310-0009-7 $28.00 2018 Teacher's Manual forthcoming |
| Branded: Branding in Sport Business, Second EditionEdited by: Jason W. Lee2018, 392 pp, paper, ISBN: 978-1-61163-028-2 $47.00 Available on Kindle |
