The second edition of Mastering Trademark and Unfair Competition Law is as an essential resource for law students and practitioners aiming to grasp the fundamentals of trademark law, particularly in today's digital era. This updated edition covers trademark rights, federal registration processes, and procedures before the Trademark Trial and Appeal Board (TTAB). It also delves into trademark infringement, defenses, remedies, and the complex issue of trademark dilution.
The edition analyzes key TTAB and U.S. Supreme Court decisions from 2014 to 2023 that have significantly shaped trademark law and incorporates crucial cases like B&B Hardware, Inc. v. Hargis Industries, Inc. on the TTAB's decisions' precedential impact; Matal v. Tam and Iancu v. Brunetti on First Amendment challenges to the Lanham Act; USPTO v. Booking.com B.V. on "generic.com" names' trademark eligibility; Romag Fasteners, Inc. v. Fossil, Inc. on profit recovery standards in infringement cases; and VIP Products v. Jack Daniel's on parody product protection.
Mastering Trademark and Unfair Competition Law also explores trademark law's adaptation to modern technologies, covering internet domains, web pages, keyword advertising, and virtual worlds. It includes detailed discussions on combating cybersquatting under the UDRP and the international trademark law landscape, referencing the Paris Convention and Madrid Protocol. Overall, this book is designed to deepen understanding of trademark law, policy, and theory, highlighting the pivotal role of trademarks and brands in the modern economy and preparing law students and new practitioners in trademark and unfair competition for the evolving future of trademark law.