Mastering Trademark and Unfair Competition Law

Second Edition

by Lars S. Smith, Llewellyn Joseph Gibbons

Forthcoming July 2024

Tags: Intellectual Property, Mastering Series, Practitioner Resources, Trademark Law

Table of Contents (PDF)

372 pp  $42.00

ISBN 978-1-5310-2898-5
eISBN 978-1-5310-2899-2

The second edition of Mastering Trademark and Unfair Competition Law is as an essential resource for law students and practitioners aiming to grasp the fundamentals of trademark law, particularly in today's digital era. This updated edition covers trademark rights, federal registration processes, and procedures before the Trademark Trial and Appeal Board (TTAB). It also delves into trademark infringement, defenses, remedies, and the complex issue of trademark dilution.

The edition analyzes key TTAB and U.S. Supreme Court decisions from 2014 to 2023 that have significantly shaped trademark law and incorporates crucial cases like B&B Hardware, Inc. v. Hargis Industries, Inc. on the TTAB's decisions' precedential impact; Matal v. Tam and Iancu v. Brunetti on First Amendment challenges to the Lanham Act; USPTO v. B.V. on "" names' trademark eligibility; Romag Fasteners, Inc. v. Fossil, Inc. on profit recovery standards in infringement cases; and VIP Products v. Jack Daniel's on parody product protection.

Mastering Trademark and Unfair Competition Law also explores trademark law's adaptation to modern technologies, covering internet domains, web pages, keyword advertising, and virtual worlds. It includes detailed discussions on combating cybersquatting under the UDRP and the international trademark law landscape, referencing the Paris Convention and Madrid Protocol. Overall, this book is designed to deepen understanding of trademark law, policy, and theory, highlighting the pivotal role of trademarks and brands in the modern economy and preparing law students and new practitioners in trademark and unfair competition for the evolving future of trademark law.

Mastering Books This book is part of the Carolina Academic Press Mastering Series edited by Russell L. Weaver, University of Louisville School of Law.

Comp Copy If you are a professor teaching in this field you may request a complimentary copy.