2022 • $45.00 • 282 pp • paper
Yoruba Creativity: Cultural Practices of the Modern World provides an interdisciplinary analysis of the multifaceted contributions of the Yoruba, one of the largest ethnic groups in Nigeria. It skillfully interrogates the epistemological foundations of the development of the cultural values, ethos, and survival strategies of the Yoruba from the pre-colonial era to the present day. It presents a compelling examination of the role of Yoruba memoirs in the social construction of memory and identity, as well as the cultural basis of marriage, mothering, and the critical role of the family unit in Yoruba society.
Also, the book discusses the crucial role of men and women in entrepreneurship and economic development and the numerous factors that have influenced their participation in trade activities. It presents a cogent analysis of the critical institution of the Monarchy in the past and present, as well as the important role of the institution of the chieftaincy. Using a multi-layered methodological approach, including a lived historical perspective, the author recounts the process through which she also became Yoruba through the conferment of three chieftaincy titles each on her and her husband, the highest of which was presented to them by His Royal Majesty, King (Oba) Michael Adedotun Aremu Gbadebo, the Okukenu IV, Alake and Paramount Ruler of Egbaland.
This book is part of the African World Series, edited by Toyin Falola, Jacob and Frances Sanger Mossiker Chair in the Humanities, University of Texas at Austin.