Jason W. Lee

Jason Lee is a Professor in the Department of Leadership, School Counseling & Sport Management at University of North Florida.


Brand Identity in Sport cover

Brand Identity in Sport

by Jason W. Lee, Susan Westcott Alessandri

2018, 154 pp, paper, ISBN 978-1-5310-0009-7


2023 Teacher's Manual forthcoming

Branded cover

Branded: Branding in Sport Business, Second Edition

Edited by: Jason W. Lee

2018, 392 pp, paper, ISBN 978-1-61163-028-2


Branding in Higher Education cover

Branding in Higher Education: Every University Tells a Story

Edited by: Jason W. Lee, Beth A. Cianfrone, Elizabeth A. Gregg

2021, 304 pp, paper, ISBN 978-1-61163-766-3


Teacher's Manual available

Sport and Criminal Behavior cover

Sport and Criminal Behavior

Edited by: Jason W. Lee, Jeffrey C. Lee

2009, 300 pp, paper, ISBN 978-1-59460-502-4


Teacher's Manual forthcoming